John Elliott’s Debut Hoka Shoe Marks First Foray Into Performance
John Elliott will run his first Marathon this weekend, and he’ll do so in a super shoe he designed in collaboration with Hoka. The John Elliott x Hoka Rocket X…
If a Woman in Fashion Doesn’t Wear Jeans, It’s These 7 Bottoms
Tessa Faye O’Connell is a contributor known for her work at various fashion houses, specializing in media and public relations, currently working at Coach as its global PR director. She’s…
Demna’s Runway Debut at Gucci Was’More Good Than Bad,’ Says Bernstein
Demna‘s first runway show for Gucci elicited a “mixed set of reactions, but seems overall more good than bad,” according to Bernstein luxury analyst Luca Solca. Employing AI to generate…
4 Spring Colour Trends Taking Off in Hollywood Right Now
Normally, when I settle in for an evening of red-carpet spotting, I’m primed for a parade of inky black gowns, barely-there naked dresses and luminous satin silhouettes. Awards season tends…
Luxury Shares Fall, Business Will Suffer from New Middle East Conflict
LONDON – Luxury stocks took a hit on Monday morning and are set to come under even more pressure, while consumer confidence will be dented as a result of renewed…
Introducing the Who What Wear Culture Issue for 2026
“> US Edition Who What Wear Add as a preferred source on Google Who What Wear is part of Future US Inc, an international media group and leading digital publisher.…
How Chinese New Year Signaled the Trends in Luxury Consumption
China’s high-end retail market delivered a bifurcated performance during the 2026 Chinese New Year (Year of the Horse), underscoring both pent-up demand and an increasingly nuanced consumer mindset. The extended…
H&M Just Nailed Spring’s 3 Biggest Colour Trends
While there are certain colours I return to season after season, classic neutrals and, of course, my forever favourite black, every year brings a fresh palette that subtly reshapes how…
Marine Serre Fall 2026 Ready-to-Wear Runway, Fashion Show & Collection Review
Is fashion art? That perennial debate is at the heart of this year’s Met Gala. For Marine Serre, whose upcycled tapestry coat was featured in the “Louvre Couture” exhibition in…
What to Wear (and Not Wear) to Every Cultural Event
There’s a particular rush and excitement that comes with an invitation to the ballet, a gala, even a ticket to a Broadway show or a concert. It’s not just about…
















