The Fall 2026 Pieces Fashion Editors Are Buying First
As Who What Wear editors, we spend a lot of time analyzing upcoming trends—seeing them months early during fashion week—and shopping online. Given this, we’re all very well-versed in what’s…
Has Luxury’s ‘Merchification’ Killed Fashion?
PARIS — Luxury fashion has hit a rough patch. After years of price increases and a post-pandemic surge in “revenge spending,” brands have since struggled to maintain the momentum that…
Why Good Sex Isn’t Enough To Sustain A Relationship
Years ago, a woman sat across from me in a 1:1 session and said something I’ve never forgotten. “The sex is actually good. That’s what makes this so confusing. If…
The 7 Best Root Touch-Up Products, According to Hairstylists
If you change your hair color often, you’ve probably experienced feeling like you just got your hair done not too long ago, and all the sudden, you notice your roots…
Fanatics Partners with European World Tour for DP World Tour & Ryder Cup Europe Golf Merchandise
Fanatics is turning its gaze overseas. The digital sports platform and licensed sports merchandiser has signed a multiyear partnership with the European Tour Group to become the exclusive operator of…
5 Pre-Autumn Trends H&M is Backing This Transitional Season
It’s usually considered blasphemous to wish the UK summer away; however, after what’s felt like a never-ending heatwave, with temperatures rising far above 30°C, I think we’re all ready to…
Luke Combs, Columbia Sportswear Celebrate 30th Anniversary of Bahama Shirt With Limited Edition
Country superstar Luke Combs is nothing if not loyal to his Columbia Sportswear wardrobe. The singer/songwriter is nearly always found sporting one of the brand’s PFG black button-down Bahama shirts…
Victoria Beckham Ditched an LBD for the Chicest Brown Dress
Pause the black dresses. If you want to get ahead on your autumn wardrobe, I suggest making one simple swap to put you in step with the new season. Taking…
Hayden Panettiere Dies at 36: Looking Back at Her Big Fashion Moments
Fans and friends mourned the unexpected death of “Heroes” and “Nashville” actress Hayden Panettiere Monday. Her connection to fashion and beauty included starring roles in campaigns for Neutrogena and the…
Put These 14 Pretty Aritzia New Arrivals on Your Radar
I don’t know about you, but I can’t wait for cool temperatures, colorful leaves, and all the cozy activities that represent fall. If you’re also looking forward to the quickly…

















