The Who What Wear Next in Beauty Awards 2026 Winners Are In



Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.



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