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July has been quite the whirlwind in the fashion and beauty departments. It started off with a bang with the Taylor Swift and Travis Kelce wedding, and though we’re still waiting with bated breath to see the bridal looks, notable guests like Dakota Johnson and Zoë Kravitz certainly gave us something to swoon over. Then came The Odyssey press tour, during which Zendaya dropped jaws every single time she appeared on the red carpet. (If you’re curious how she achieved her Athena-esque glam at the London premiere in particular, we have the full breakdown.) Just last week, Charli XCX released her eighth album, Music, Fashion, Film, which has a grittier sound and rock influences that coincide with her maximalist beauty aesthetic. Throughout these spectacular pop culture moments, we Who What Wear editors were fed a bounty of beauty launches, from a body mist that makes you smell downright “lickable” to the exact lip oil Selena Gomez wore to the aforementioned wedding of the year.
It was nearly impossible to whittle down all the highly anticipated drops, but after much reflection and some debate, we’d say this list of 15 products reflects the absolute best. Below, shop all of our July standouts.
Alyssa Brascia, Associate Beauty Editor
Armani Beauty Dolci Blush
Armani Beauty
Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm
“I’m having a bit of a blush affair this summer, and quickly rising to the top of my short list of favorites is Armani Beauty’s Dolci Blush. The soft cream-to-powder formula is almost foolproof—being so delectably sheer and buildable that it’s nearly impossible to overapply. The watercolor formulas are beyond easy to blend together, sculpting a stunning mosaic of color that can define, sculpt, brighten, and liven the skin. Seriously, I blended every single color onto my skin at once, and it still turned out beautifully.”
Rare Beauty Soft Pinch Lip Oil Stick
Rare Beauty
Soft Pinch Lip Oil Stick
“I’m a lippie collector, but I find myself gravitating to the same MAC lipsticks and Makeup by Mario solid serums day in and day out. I didn’t expect much to change this routine this summer—until I met Rare Beauty’s Soft Pinch Lip Oil Stick. Lightly scented and stunningly pigmented, each gentle swipe of this product leaves a painterly swathe of color that can be built up to your heart’s desire. Ever since I saw Gomez herself apply it in the back of a car on the way to Swift and Kelce’s wedding, I knew it would soon be my back-of-the-Uber essential too.”
Clarins Double Serum Eye
“A few months after turning 26, I’ve found myself analyzing the divots, lines, and dark spots in my face a bit more. Though there aren’t many to speak of just yet, I have been more interested in products that promote longevity and skin health, and that, my friend, is where Clarins’s new Double Serum Eye comes into play. This line-minimizing, highly hydrating, dark circle–banishing serum has been a godsend for my under-eyes (the first place I’ve noticed subtle signs of aging) and has been light enough for the thick, sticky summer we’ve been having. It’s safe to say it’s a new skincare staple.”
Marc Jacobs Beauty Flashes Lash-Defining Volume Mascara
Marc Jacobs Beauty
Flashes Lash-Defining Volume Mascara
“Special shout-out to Marc Jacobs’s Flashes Lash-Defining Volume Mascara in Indigo! I’ve been having so much fun playing with this hue and re-creating the spring/summer 2027 glam from backstage.”
Kaitlyn McLintock, Beauty Editor
Lemme Fiber & Probiotic Gummies
Lemme
Fiber & Probiotic Gummies
“The internet is focused on protein, but fiber is just as important. It’s critical for gut health, heart health, blood sugar regulation, and more. However, 95% of Americans are thought to be deficient in fiber, according to the American Journal of Lifestyle Medicine. I’m sure I’m one of them, which is why I’ve been trying to eat more fiber-rich whole foods and taking this supplement. It’s packed with four grams of non-GMO prebiotic fiber, plus two clinically studied probiotics and vitamin D—all of which improve gut health and offer myriad other benefits. I actually look forward to taking it too. The strawberry-flavored gummies feel less like a supplement and more like a treat.”
Bano Milk Thistle Repair SOS Ampoule Pads
Bano
Milk Thistle Repair SOS Ampoule Pads
“High heat and humidity have been making my rosacea flare up lately. I’m talking about patchy redness, inflammation, and texture. It’s difficult to manage but not impossible thanks to these essence-soaked facial pads. After a day in the heat or whenever my skin is feeling vulnerable, I wash my face and apply one on my forehead, one on my neck, and two on each cheek. I let them sit for about 15 minutes so the milk thistle extract and rose PDRN can get to work soothing and repairing my skin barrier. They’re so cooling and calming, and I can’t get enough of them.”
Abib Glutathione Kojic Acid Eye Patches
Abib
Glutathione Kojic Acid Eye Patches
“I’ve been a big fan of Abib’s eye patches for years, specifically the PDRN Retinal ones. I recently tried this iteration, and I can confirm it’s as good as the others. The eye patches contain glutathione, kojic acid, niacinamide, and vitamin C to target dark spots, dullness, and discoloration—three things I’ve been struggling with lately. Plus, they feel so cooling and refreshing on tired eyes and plump my fatigued skin with ceramides. I wear them almost every morning while sipping coffee.”
Sabrina Talbert, Assistant Beauty Editor
Loops x Dune: The Lifeguard Miracle Duo
Loops x Dune
The Lifeguard Miracle Duo
“I try to stay out of the sun these days, but when I have to be out, I love keeping the Loops x Dune Lifeguard Miracle Jelly Mist on hand. The cooling micro-gel formula locks moisture in while keeping my skin soft. For some proper post-sun skincare, I use the mask to calm my skin and soothe any redness.”
Farmacy Green Clean Juicy Gel Cleanser
FARMACY
Green Clean Juicy Gel Cleanser
“I have sensitive skin that relies on gentle formulas, and so far, I’m loving this new cleanser from Farmacy. It contains moringa, coconut water, upcycled mango, and inulin, which boost hydration and deliver nutrients. I also love that it removes SPF and other impurities without causing irritation.”
Jamie Chevron, Senior Beauty Editor
Youth to the People Superfood Retinol Plant Protein Balm
Youth to the People
Superfood Retinol Plant Protein Balm
I’ve been using this retinol-infused balm as my sole nighttime moisturizer for the past month and a half, and the dullness, dehydration, and rough skin texture I’ve been struggling with all summer have become practically nonexistent. I’m someone who really benefits from a daily low-strength retinol, so the 0.1% concentration here is Goldilocks. Any product that streamlines my overcrowded routine is also an immediate winner in my book, especially during the summer when I like to let my skin breathe.
Sofie Pavitt Face Studio-Smooth Microdermabrasion Treatment Scrub
Sofie Pavitt Face
Studio-Smooth Microdermabrasion Treatment Scrub
Scrubs get a bad rap, but if there’s anyone who can tip the scales, it’s NYC’s acne whisperer, Sofie Pavitt. Her brand’s just-launched exfoliator mirrors the results of an in-office microdermabrasion treatment: a softer, smoother, brighter complexion without any inflammation or microtears. It’s been a godsend for clearing my sweat-induced breakouts during the unrelenting heat wave. I like to keep it in the shower to use on my shoulders and décolletage too, as I don’t love using traditional body scrubs on those thinner, more sensitive areas.
KS&Co Backcombing Texture Stick
KS&Co
Backcombing Texture Stick
Kristie Streicher is one of the very few individuals I trust to groom my sensitive, light brows (I opt for a tint and baby lamination every time she’s in NYC!), so it only makes sense that her at-home products are some of my all-time favorites. I had the chance to test this chubby-format brow pencil at my last appointment, months before it would eventually launch in mid-July, and keeping my lab sample a secret was truly one of the most difficult things I’ve ever done. Now that the cat’s officially out of the bag, I can’t stop talking about how gloriously fluffy my naturally sparse arches look, and it’s all thanks to this soft, creamy crayon.
Erin Jahns, Beauty Director
By Rosie Jane Mixtape Body + Hair Mist
By Rosie Jane
Mixtape Body + Hair Mist
“I have yet to smell a By Rosie Jane scent that I don’t immediately love, but the brand has really outdone itself with its latest release, Mixtape. If you love sweet, warm, and enveloping fragrances that also smell intoxicatingly ‘lickable’ to others, you need this in your life. It has key notes of butterscotch, vanilla extract, and almond bourbon, and it’s even better if you layer it with the brand’s viral Dulce scent. I’ve been wearing the combo nonstop and have never received more compliments on my scent.”
Tatcha The Matcha Foam Cleanse
Tatcha
The Matcha Foam Cleanse
“I know $40 is a tough pill to swallow for a cleanser, but this calming, prebiotic-rich formula is so luxurious and has become the pinnacle of my evening routine. It’s such a breath of fresh air after a long day! The Japanese ceremonial-grade matcha eases any redness, and the strategic addition of green clay absorbs any excess oil. My complexion has never looked better.”
Sisley Paris Black Rose Concentrate Radiant Youth Serum
Sisley Paris
Black Rose Concentrate Radiant Youth Serum
“I run a tight ship when it comes to my rotation of serums, and said rotation has looked roughly the same for years thanks to my ‘less is more’ and ‘if it ain’t broke, don’t fix it’ mentality. Yet this new concentrated serum from Sisley Paris is so incredibly divine I haven’t been able to stop myself from using it both morning and night since the day I first tried it. I’ve always been a fan of the brand’s Black Rose collection (The smell! The plump and dewy results!), but this formula is a masterpiece. Rich with high-quality antioxidants, it revives my skin with brightness and a noticeably firmer and bouncier texture.”
Why Trust Who What Wear
At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
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