As someone whose job is to keep an eye on beauty trends, I think it’s safe to say that there’s been a ton of buzz around fragrance this year. It feels like everyone is either looking for their next signature scent or becoming highly invested in expanding their growing perfume or cologne collections. And honestly, I’m here for it.

Even for those who swap out what they wear on a regular basis, fragrance plays such a powerful role in identity, mood, and intention. Candidly, I know far more about perfumes than I do about colognes, but that’s never stopped me from doing whatever I can to get intel on what men are shopping for. In fact, I recently jumped in a group chat with a few of my fellow editors to talk about what the men in their lives are wearing these days.