On Monday, SoulCycle Wellness Weekend revealed its return for the third year.

The fitness brand will once again host its event at The Barn in Bridgehampton from June 26 to 28. Riders, influencers and media will return for a weekend filled with riding classes, activations and experiences — the company anticipates about 2,500 people will be in attendance throughout.

For the 2026 iteration, SoulCycle continues to lean into recovery culture with its brand partners. Joi + Blokes will host a B12 shot lounge with medical professionals on-site and semi-private consultation areas. Drift Wellness will offer a sauna and cold plunge experience. Riders can get express facials and light peels courtesy of Ject. For a quick hair touch-up, Allyoos’ branded BunBar will give a quick 5-to-7-minute styling. Movement meets manifestation with Intuition Kicks for a retail pop-up with tarot readings. And Sourmilk’s probiotic yogurt bar with mix-ins returns from last year.

“Wellness Weekend is now in its third year, and what started as a concept built from scratch has become one of the experiences our community genuinely looks forward to,” Namita Gupta, director of strategic partnerships at SoulCycle, told WWD. “This year that meant leaning into recovery culture — cold plunge and sauna experiences are having a real cultural moment and we wanted to meet our riders there. The exclusive, first-access energy is exactly what SoulCycle is built to deliver.”

Gupta explained that every year the company seeks out brands that are “true disruptors in their categories.” Notably, given that riders are “sophisticated early adopters with high standards,” the spin company said it is holding itself to the same bar. Brands chosen are based on innovation, a premium feel without inaccessibility, and a reflection of the future of the wellness industry.

“This year’s mix spans hormone and longevity care, probiotics, cold and heat therapy, skin care, hair care and gut health — because we believe wellness is truly holistic, and Wellness Weekend is our opportunity to bring that to life,” said Gupta.

With its upcoming third event, Wellness Weekend matters to SoulCycle’s consumer base who are “curious, health-forward people.” She said the weekend allows riders to discover brands in an organic, lifestyle-forward setting.

Moreover, the Hamptons setting for the Wellness Weekend remains an important market for SoulCycle given The Barn’s place in the fitness brand’s history. She said the Hamptons is home to its most loyal riders who have been early adopters since its inception and the community helped shape SoulCycle’s culture.

“The Barn also has a magic to it that’s hard to replicate — a storied, beloved studio set against the backdrop of one of the most iconic summer destinations in the country. It felt like the most natural, fitting place to bring this vision to life.”

As of yet, SoulCycle has not expanded the concept to other markets — but the demand for similar events continues to grow in California and Florida, which have the same approach to holistic wellness.

“The vision has always been bigger than one weekend. When we do bring this to new markets, we won’t take a copy-paste approach — the partner mix will reflect each city’s unique culture and rider community. What stays consistent is the standard: premium, purposeful, and built around what our riders actually want,” concluded Gupta.