According to Pinterest’s Summer 2026 Trend Report: From Sports to Street Style, searches for World Cup jerseys are up 840% on the platform, and specific outfits for Mexico and Argentina team kits are also spiking—up 243% and 125%, respectively. With the biggest event in football and one of the biggest sporting events, well, ever underway, it’s understandable why interest in jerseys is piqued. People, specifically fashion people, want to know how to style their country’s kit during the 39-day tournament, which runs from June 11 to July 19, allowing them to cheer on whatever team they choose to support without sacrificing style.

It’s a topic I think about a lot as Who What Wear’s unofficial (actually, kind of official) sports expert. I average at least two sporting events a month, a number that jumps in the summertime, when there’s no shortage of tennis matches, WNBA games, and Formula One races to attend. But with the World Cup kicking off, I have tunnel vision, and 100% of my focus is on the beautiful game, particularly the jerseys that the best players in the world will be wearing as they compete for the FIFA World Cup trophy. Mood boards have been made, and closets have been destroyed, all with the end goal of determining the “right” way to style a soccer jersey during the 2026 World Cup.