Netflix Advertises ‘The Last House’ With Living Billboard

Living billboard for 'The Last House' from Netflix on Sunset Boulevard, Los Angeles, CA on August 6th, 2026. Cr. Joel Barhamand /Netflix © 2026.

Preview:

Netflix pulled off an intriguing advertising stunt.
The company put an actor in a recreated living room on a billboard.
It was to promote ‘The Last House.’

There have been some famous stunts to advertise movies in the past, and Netflix is looking to add to that list.

The streamer, which has pulled off pop-ups and interactions in the past, opted to promote new thriller ‘The Last House’ by using a real, live actor in a fake living room on a billboard above Sunset Boulevard in LA.

“How long can you survive?”

Release Date: Aug 7, 2026

Run Time: 1 hr 50 min

The “living room” was furnished with what appeared to be a bookshelf, plants, a coffee table, an armchair, a desk chair and even paintings on the walls. Thick, red curtains adorned the “window,” which the man used to peer outside.

Below the window is the phrase “How long can you survive?” written on the blue shutters of the “house.”

Related Article: Ralph Fiennes, Colin Farrell & Wagner Moura to Star in New Movie ‘Art’

What’s the story of ‘The Last House’?

The movie, directed by Louis Leterrier, stars Wagner Moura (‘The Secret Agent’) and Greta Lee (‘Past Lives’) finds a family of four suddenly sealed inside their house with no way out.

They must work together to survive against both their dwindling resources and the mysterious, looming threat that is keeping them trapped…