Lululemon’s newest bear sees more pain ahead after 81% rout


Lululemon has a new chief executive tasked with turning around a business in desperate need of a new vision and direction. Heidi O’Neill, a former Nike executive, began her tenure on Tuesday. Top of mind is stabilizing an ongoing sales slump and rebuilding the brand’s image after some high-profile controversies, including a mishap involving see-through leggings and backlash from a yoga event on the Great Wall.



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