The Abacus Data poll, which was conducted online and can’t be assigned a margin of error, polled 1,931 Canadians on algorithmic pricing.

Around half (52 per cent) of those polled by Abacus said the practice should be banned and 31 per cent said it should be allowed but more strictly regulated.

David Coletto, CEO of Abacus Data, said that while most people aren’t necessarily familiar with the term, most have felt the effects of algorithmic pricing.