3 brilliant quotes on the challenge of valuing companies


A version of this article was previously published on TKer.co.

In a podcast taped in June, Sparkline Capital’s Kai Wu spoke with NYU Professor Aswath Damodaran about SpaceX and how to value such a company.

At the time, Damodaran, aka “The Dean of Valuation,” had concluded that SpaceX was worth about $1.3 trillion, significantly below the $1.77 trillion valuation set at its IPO. (As of Friday, SpaceX was worth about $1.4 trillion.)

The conversation is interesting and wonky. If you want to nerd out a little, check it out on Spotify, Apple Podcasts, or YouTube.

While they focused on SpaceX, I thought Damodaran had some great quotes that spoke to the challenges of valuing any company.

In theory, a company is worth the present value of all its future cash flows. To put it more crudely, it’s all the money you expect the company to make after some adjustments for the fact that you won’t get much of that money until some time in the future.

The equations involved aren’t too complicated. It requires some understanding of accounting and how discount rates work.

What’s hard is getting all the inputs right.

You need to know exactly how much product the company will sell and what the costs will be. And you need to know what those numbers look like every year for the rest of the company’s existence, which means knowing if that company will last forever or when that company will eventually shut down.

Additionally, you have to know what the company’s capital structure (e.g., how much debt and equity financing it will use) will look like. Once you have that figured out, you have to know what interest rates for its debt will look like as well as what the premium to own its stock will look like — again, for the rest of the company’s existence.

If you get any of these assumptions wrong, you’ll have something that professional financial analysts call a “garbage in, garbage out” problem.

Now, the nature of these assumptions is arguably unusually uncertain with SpaceX and all of the speculative areas the company intends to explore. And Damodaran is aware.

“If your reaction as you look at my story and valuation is, ‘That’s a lot of assumptions you’re making.’ Yeah, absolutely,” he said. “What choice do I have?”

If you look back at history, I’m not sure you’ll find a single company whose future path was easily predictable, especially considering the swings in the economy, the shifts in consumer interests, and the direction of technology.



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