“The market is awash in ‘data’ that was never tested anywhere. Survey responses, list prices scraped off the internet, AI estimates based on vendor marketing. None of it holds up at the table,” said Justin Etkin, Co-Founder and COO of Tropic. “The Tropic Intelligence Hub is built on the only kind of data that actually moves a deal: real numbers, from real contracts, behind real negotiations our team runs every day.”