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Toronto’s Call of Duty League franchise has officially transitioned from Toronto Ultra to Toronto KOI, marking the end of months of speculation surrounding a potential KOI takeover. The change is part of parent company OverActive Media’s wider initiative to consolidate its esports properties under a unified global identity.
The rebrand follows Ultra’s temporary appearance as Movistar KOI during the 2025 Esports World Cup due to a partnership ruling. However, seeds of this rebrand were planted much earlier, as back in 2024, when KOI co-founder Ibai Llanos stated that his esports organization KOI would aim to unify teams in the LEC, Overwatch and the Call of Duty League.
Relaxation of franchise naming conventions
Following the conclusion of the 2025 CDL season, news emerged that league teams had voted to retain their city-based franchise locations for the upcoming Call of Duty: Black Ops 7 season.
Furthermore, the league relaxed rules regarding naming conventions, which allowed room for KOI to feature within the Toronto franchise branding.
Journalist Jacob Hale stated that this would allow teams to represent the organization, rather than the branding, with franchise locations only “properly enforced on broadcast”.
This led to a wave of confirmed rebrands and relocations across the league, with Toronto now officially adopting the KOI identity, Atlanta FaZe shifting to FaZe Vegas, prompting the Vegas Falcons to rebrand as the Riyadh Falcons, and ROKKR transforming into G2 Minnesota. The only move yet to materialize is the Gentle Mates rumored relocation to Paris.
Toronto KOI representation in Black Ops 7
With the rumoured rebranding now official, Toronto KOI steps onto the Call of Duty League stage, carrying the legacy of Toronto Ultra, while appealing to KOI’s global brand. The team will be represented by the returning JoeDeceives, Insight, CleanX and newcomer ReeaL.
“To be KOI is to belong. KOI has always been about connection, about fans, players and communities coming together under one banner. Toronto KOI brings that spirit home and gives it a global stage,” said Adam Adamou, Chief Executive Officer of OverActive Media.
Neil Duffy, Chief Commercial Officer of OverActive Media told Dexerto “Aligning our teams under KOI allows us to unite our global audience, whether it’s our League of Legends team competing in the LEC, Toronto KOI competing in the CDL or our other teams competing around the world, it’s all winning titles, selling our stadiums and having the best fans in the world support us on our journey. Today is for the fight to unite and celebrate KOI.”
Tilt the squirrel is now absent from Toronto’s new logo, but the passion still remains.
