Get ready, people. The big Madewell sale is officially live! Insiders get 25% off almost the entire site (with limited exclusions). All you have to do is sign up for the free Insider program to get the discount. I know fashion people shop this sale because items like this gorgeous leather jacket are discounted.

I scrolled through the new fall arrivals to curate an edit of the on-sale Madewell items I know stylish people (including my colleagues at Who What Wear) would be into. I mean pieces like gorgeous knits, directional jackets, cool denim cuts, and more. Happy shopping.