The Apple Watch Series 11 is back at its typical Black Friday and Cyber Monday price. At 25% off at several major retailers for a limited time, it’s at the lowest price we’ve seen this year since Prime Day. It also one of the best fitness trackers we’ve tested here at NBC Selected and the best smartwatch for anyone with an iPhone. With back-to-school shopping underway, this is a great tool for students on the move. Keep reading to find out more about this deal and why you won’t want to wait to grab it.

Lowest price ever

The Apple Watch Series 11 is one of Apple’s latest smartwatches. It tracks your health, sleep and workout data, and syncs with your phone to mirror your apps and notifications. While not everyone loves its square shape, I’ve found that it makes the watch exceedingly easy to use; most of its interface and apps mimic an iPhone, and the shape makes reading and scrolling feel natural.

The Apple Watch Series 11 is one of the main smartwatches I compare other smartwatches to — it’s that good. My favorite upgrade with this version is battery life: It gets up to 24 hours of battery life, up from the 18 hours of every other Series watch before it. It comes in 42 and 46 millimeters, three colors and has dozens of watch band options.

NBC Selected senior editor Shalwah Evans just bought the watch for her sister to monitor her heart rate and other health stats. “It’s easy to set up and sync. I just love that it gives me peace of mind that if something is off with her heart health, she has a tool that can send her an alert and do an ECG,” she says.

The Apple Watch Series 11 GPS+Cellular option is also marked down to 20% off.

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Why trust NBC Selected?

I’m a reporter at NBC Selected who covers technology, fitness and deals, including stories on wireless earbuds, walking shoes, cameras and more. I’ve been testing fitness trackers and smartwatches for years — I try new models constantly, comparing them against previous versions and similar products from competitors. For this piece, I checked Apple Watch prices and price history across multiple retailers to find the best deal.

Jem Alabi is the editorial operations associate for NBC Selected; she updated this story.