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To be honest, this was arguably the easiest beauty testing experience I’ve ever encountered. Victoria Beckham Beauty is responsible for some of my favorite makeup products of all time (in fact, if I could only use one brand for the rest of my life, it’d probably be VBB), so committing to the brand for 16 days was a piece of cake. I often wear a full face of VBB without even thinking about it!
Celebrity makeup artist Kelli Anne Sewell also considers herself a brand loyalist, gushing over the easy to use, high-quality, luxurious formulas. “I think I am Victoria Beckham Beauty’s biggest fan. I’m not kidding,” she tells me. Suffice it to say, VBB is her makeup kit staple. She adds, “There is something super high-end about the packaging—which, as a consumer, makes me want to pick up the products—but as an artist, the formulas shine through.” Yes, Beckham’s products are pricey, but the sleek packaging, jaw-dropping shades, and sensorially appealing formulas make them incredibly worth it. Sewell agrees: “You’ll be happy in performance and look forward to picking the packaging up,” she adds. “Very sturdy. Not flimsy. Feels expensive.”
Now, unless you’re planning on completely overhauling your makeup bag (quite the task!), you’re probably wondering which few products you should grab first. Below, discover the staples I reached for the most during my testing phase—and now refuse to give up—along with Sewell’s MUA holy grails. Behold, the ultimate VBB shopping list.
The 13 Best Victoria Beckham Beauty Products to Buy
Satin Kajal Liner
Victoria Beckham Beauty
Satin Kajal Liner
I love this eyeliner so much I dedicated an entire review to it. The formula is creamy and comfortable, the 20 shades are downright divine, and the glide is so freaking impressive. Sewell agrees, calling the liners “some of the most buttery, easy to blend, long-wearing, gorgeous” formulas around. “I use them on almost every client as a shadow base or in the waterline,” she adds. The liner is arguably VBB’s top seller—and for good reason!—with one sold every 30 seconds, according to Victoria Beckham herself.
I own practically every shade, but my favorite has to be Cocoa (which also just so happens to be Victoria’s favorite!). The rich matte brown provides the perfect foundation for all my eye looks, whether I’m committing to a full smokey eye or a mere flick at the outer corners.
The Foundation Drops
Victoria Beckham Beauty
The Foundation Drops With TFC8
Yet again, I practically wrote a love letter to these Foundation Drops—they’re that good. Usually, serum foundations wind up way too goopy and don’t actually cover up blemishes, but these truly tick every single box. The precise nozzle keeps the application mess-free, and the featherlight formula contains suspended pigments that diffuse textural concerns while allowing your natural complexion to peek through. For what it’s worth, Sewell’s also obsessed, calling the formulation “next level.” (Would you expect anything less from an Augustinus Bader collab?) “Yes, they are pricey, but it feels like you’re putting on a creamy veil of skincare that is weightless but gives gorgeous, medium-full coverage while giving you glass skin. Impeccable,” she adds.
Jamie Schneider wearing The Foundation Drops for an outdoor summer wedding
The Concealer Pen
Victoria Beckham Beauty
The Concealer Pen With TFC8
Of course, after discussing the Foundation Drops I must bring up the equally creamy Concealer Pen—also made in collaboration with Augustinus Bader. Call it skincare-makeup sorcery, but this concealer does not dare crease. Seriously. That alone makes it a winner in my book, but the coverage itself is also flexible and incredibly natural-looking. It’s no wonder it won a coveted spot in our WWW 100 Beauty Awards last year!
Contour Stylus
Victoria Beckham Beauty (US)
Contour Stylus
I used to shy away from contour altogether until I discovered this VBB hero. The precise applicator and creamy, easy-to-blend formula makes it A+ for contour novices (ahem, me) and those looking to sculpt specific areas, like the eyelids and bridge of the nose. “These are amazing detailer tools,” Sewell previously told me about her favorite contouring products. “I love using them on the nose, eyes, and lips. Super easy to work with.”
You might not associate the word “contour” with “everyday essential,” but this Contour Stylus has become my nonnegotiable. I love how the cool-toned formula adds a bit of oomph to my look while appearing totally natural for a daily beat—an underrated hero, IMO!
Future Lash Mascara
Victoria Beckham Beauty
Future Lash Mascara
I’m forever a brown mascara girl, so this rich, chocolatey shade was practically made for me. Stunning pigment aside, this is one of the creamiest, most conditioning mascaras I own. I even assumed it’d be too moisturizing and result in smudges and flakes—and am happy to report I was dead wrong. I’ve applied it before multiple weddings and can confidently say it passes the happy tears test. Bonus points for the micro-bristle brush, which is great for my stubbornly straight lashes. With this precise wand, I’m able to coat every last wisp without any fear of clumping.
Eye Wardrobe
Victoria Beckham Beauty
Eye Wardrobe
Okay, talk about a gorgeous eye shadow palette. Each refillable quartet features a mix of shimmery and matte tones with velvety textures that blend with a simple press of your fingertip. You could use an eye shadow brush, but honestly, the formulas are so gloriously creamy that blending with your own fingers just feels right. Surprise, surprise, I’m a huge fan of the Cocoa colorway. Those rich browns always result in the dreamiest, earth-toned smokey eye.
Babyblade Eyebrow Pencil
Victoria Beckham Beauty (US)
Babyblade Eyebrow Pencil
I’ve tried my fair share of brow pencils, but a cool-toned taupe will always look the most natural. Enter BabyBlade, which features a smooth, creamy formula, a microfine tip, and a dual-ended design for soft, fluffy, perfectly bushy brows. I genuinely use this product every single day and even keep it in my work bag for spoolie touch-ups. Rest assured, the pigment itself lasts over 12 hours without smudging or fading.
Colour Wash Bronze Water Tint
Victoria Beckham Beauty
Colour Wash Bronze Water Tint
As I mentioned, I’m a huge fan of the brand’s Contour Stylus, so I wasn’t sure how I’d feel about the new Bronze Water Tint. Would it wind up being a must-have? Spoiler: Yes, yes it would. Just like the Colour Wash blushes (more on those in a moment), the watercolor formula adds a soft haze of color that makes you look naturally sunkissed. A little goes a very long way here; just a tiny dab of Tanline (a sheer medium bronze) is all I need to look like a glowy sun goddess. The application feels like fingerpainting in the best way!
Colour Wash Blush Water Tint
Victoria Beckham Beauty
Colour Wash Blush Water Tint
Ah, the aforementioned blush tints. Just like the bronzer above, this sheer, watery formula adds a blur of color for a soft, painterly finish. It’s literally the “watercolor blush” trend in one, easy to use product. I’m personally a huge fan of the shade Vintage Rose, which may look dark purple in the bottle but sheers out to a beautiful, fresh berry hue.
From a practical standpoint, these Water Tints will last you quite a while, which justifies the $46 price tag. I’ve had my blush for almost a year, FWIW, and I have yet to make a noticeable dent. I repeat: All you need is a tiny, pearl-sized dab each time.
Posh Lip
Victoria Beckham Beauty
Posh Lip
According to Sewell, VBB’s creamy lipsticks are “100% worth it.” I happen to agree, especially the shade 02, which was designed to match Victoria’s own lip tone. On me, it’s the perfect rosy nude. As for the formula? No lie, it’s one of the most nourishing lipsticks I’ve ever swiped on. In fact, the first time I tried it I was convinced it was a tinted lip balm, only to be floored by the rich color payoff and satin finish. The sleek applicator also scores a few points in my book—so easy to apply on the go.
Lip Definer: Waterproof Lip Liner
Victoria Beckham Beauty
Lip Definer: Waterproof Lip Liner
The perfect Posh Lip sidekick. Lip liners are so personal (I, for one, will always prefer a rosy-mauve pencil), but Beckham’s is the closest it comes to a universal crowd pleaser. The peptide-infused formula is nourishing and creamy (absolutely no feathering here), the glide is unmatched, and the long-wear is incredible. True to its name, this is a waterproof liner that outlasts sweat, humidity, and eating and drinking. I’d also recommend snagging the accompanying sharpener while you’re at it—Beckham-branded and so very chic.
Portofino ’97 Eau De Parfum
Victoria Beckham Beauty
Portofino ’97 Eau De Parfum
Okay, I’m technically only discussing makeup products here, but honorable mention must go to the brand’s intoxicating fragrances! I’ve kept Portofino ’97 on my desk ever since Paige DeSorbo called it out as her signature scent. With bergamot, vetiver, amber, patchouli, and musk, it’s a luxe Italian summer in a bottle. Try it and thank me later.
21:50 Rêverie Eau De Parfum
Victoria Beckham Beauty
21:50 Rêverie Eau De Parfum
If I’m feeling like more of a gourmand vibe, I’ll always reach for 21:50 Rêverie. Smokey, sensual, and decadent, it’s my number one date-night scent—Victoria’s too, as it’s inspired by a romantic dinner with David in n Java, Indonesia. “If you like a vanilla with a difference, you’re going to love this fragrance,” Victoria herself previously told me about the tobacco-, cedarwood-, and tonka bean-infused blend.
Is Victoria Beckham Beauty a High-End Brand?
Yes, definitely. Victoria Beckham Beauty is tagged at luxury price points (the beloved Foundation Drops, for example, will set you back $110), but trust that the high-quality formulas are worth the investment. “I think it can be your special occasion splurge,” Sewell shares. Not to mention, the products themselves are so richly pigmented that they’ll last you quite a while. For instance, I’ve had my Colour Wash blushes for almost a year and am nowhere near hitting pan despite using it daily.
Is Victoria Beckham Beauty a Clean Beauty Brand?
There’s no one set definition of “clean,” but generally, yes, Victoria Beckham Beauty is a safe, skin-loving, ethically responsible brand. It steers clear of mineral oil, cyclic silicones, paraffin wax, PEGs, and oxybenzone, but feel free to check out the excluded ingredients page, which is frequently updated to reflect emerging data, for a full “no list” breakdown. On a sustainability note, VBB has partnered with Pact Collective, a nonprofit that collects notoriously hard-to-recycle beauty products (like ones with pumps) and breaks them down responsibly. All you have to do is mail in your empties.
Why Trust Us
At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they’re affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we’d truly recommend to our closest friends and family members.
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