As rates of a dangerous form of skin cancer rise, health experts are warning Albertans to protect themselves and watch out for misinformation circulating on social media.

According to Statistics Canada’s most recent data, the number of new melanoma cases in Alberta nearly doubled between 2013 and 2023.

And the age-standardized rate increased from 17.6 to 26.3 per 100,000 people during the same time period.

The Canadian Cancer Society estimates there will be 1,190 cases of melanoma diagnosed in the province this year and 115 Albertans will die due to the illness.