The holiday season will be here before we know it and — as in years past — Amazon’s October sales event, Prime Big Deal Days, brings ample opportunities to save. The retailer has confirmed that its big shopping event will be happening on Oct. 6 and Oct. 7, with thousands of discounts across all kinds of products, including TVs.

You don’t have to wait until the event kicks off to start saving, either. We’re already seeing early TV deals from brands like Samsung, LG, Insignia and more with discounts on everything from budget-friendly sets to premium OLED models. And this is only the beginning. We’ll keep updating this list as more TV deals drop, so check back for the latest savings and new offers leading up to and throughout Prime Big Deal Days.

Best Prime Day TV deals

The LG C6 OLED delivers excellent picture quality that’s hard to fault. Eight million self-lit pixels produce perfect blacks and vivid, accurate colors that can pop in any lighting condition. For gaming, a 0.1ms response time and native 120Hz keeps everything smooth.

This QLED TV delivers bright, rich 4K color that makes movies and live sports pop. Dolby Vision IQ and HDR10 Plus Adaptive keep contrast sharp and colors accurate. Adaptive brightness automatically adjusts brightness based on the room’s lighting. Alexa compatibility also lets you control everything hands-free.

Thanks to its stunning OLED display with “great contrast levels and highly saturated colors,” the S90F Series tops our list of the overall best TVs for 2026. TV expert Ty Pendlebury praised its excellent image quality and fluid 120Hz refresh rate, and while he found it to be a little pricey, it’s a serious bargain at over $1,000 off.

The TCL QM8L has over 4,000 dimming zones to eliminate blooming and deliver pure blacks, while 6,000 nits of peak brightness make everything vivid even in bright rooms. The native 144Hz refresh rate can handle fast-action sports and movies, and the built-in subwoofers round out an impressively cinematic package. These are just a few of the reasons Pendlebury gave this TV an Editors’ Choice award and included it in his list of the best TVs of 2026.

Samsung’s sleek The Frame TV looks more like a piece of art than a piece of tech. It has a stylish design with a customizable bezel to help it blend with your home’s decor. It also features a stunning 4K QLED display and doubles as a digital picture frame with hundreds of works to choose from.

This 2026 TV runs on our favorite smart TV platform. It’s easy to navigate, has solid picture quality and it’s $70 off. This size is perfect for a dorm or guest room.

More Prime Day TV deals

• Hisense 55-inch E6SR QLED TV: $329 (save $121). Get 4K AI upscaling, stunning picture quality and surround sound for less than $350.
• Amazon 40-inch Ember Fire TV: $210 (save $40). Not only does this TV have built-in sensors that turn the TV on automatically when you walk in the room, it also lets you download free games or stream them with Amazon Luna.
• Roku 65-inch Plus QLED TV: $500 (save $150). Manage all your favorite streaming subscriptions with one login.
• Insignia 50-inch F50 UHD TV: $180 (save $120). You’ll get 4K resolution, free content to stream, AirPlay support and even parental controls for under $200.
• Hisense 75-inch S7 Canvas TV: $1,442 (save $1,058). Get all the features of a smart TV plus a backdrop feature that lets you pick from thousands of artworks to display when the TV is not in use.
• Insignia 65-inch QF QLED Fire TV: $350 (save $150). This TV comes with three HDMI inputs including eARC for all your streaming needs.
• LG 65-inch QNED73B Mini LED TV: $480 (save $120). Access Google Gemini and Microsoft Copilot thanks to WebOS and Alexa compatibility for voice control.
• Samsung 85-inch QN80H Mini LED TV: $2,200 (save $1,098). Immerse yourself in your adventure games with a smooth 144Hz refresh rate.
• Hisense 85-inch U6 Pro QLED TV: $1,298 (save $702). Apart from vivid colors and contrast, this TV also comes with a built-in subwoofer and a glare-free display.
• TCL 75-inch QM6K QLED TV: $898 (save $102). Enjoy a cinema-like experience with local dimming and minimal motion blur.

When is the October Amazon Prime Day happening?

Amazon just confirmed that its Prime Big Deal Days event is returning on Oct. 6 and Oct. 7 with thousands of deals across every product category.

Do you need an Amazon Prime membership to shop the sale?

No, but having one can help you get more out of it. We’ve seen a ton of deals be reserved exclusively for Prime members. A subscription also includes perks such as free two-day shipping and faster delivery options.

Where are the best Prime Day deals?

As you might expect, Amazon is the place to be for Prime Day deals. But that doesn’t mean that other retailers don’t often jump on the bandwagon. Retailers like Best Buy, Walmart and Target often run competing sales alongside Amazon’s.

Sneha is a sub-editor turned commerce writer with a love for all things digital. She spent years editing print publications, gaining a sharp eye for detail. She writes with curiosity and just a bit of humor. When she’s not sharing her takes, you’ll find her leveling up in a game, getting lost in a good book or caught in an endless loop of cute cat videos.

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