Online Sales to Reach Over 30% of Skin Care Purchases in 2026 as Digital Beauty Accelerates: Euromonitor International


The scale of this shift is most visible in the world’s largest beauty e-commerce markets. China remains the most advanced, with online channels capturing 54% of skin care sales, equivalent to USD21.2 billion. The US follows with USD17.1 billion in online sales, supported by marketplace maturity and social commerce growth.



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