Non-followers Now Drive More Views Than Followers, According to Dash Social


The report averages performance across TikTok, Instagram, and YouTube. In addition to the cross-industry 2026 Social Media Benchmark Report, Dash Social also offers industry-specific benchmarks for Beauty, Children and Baby, CPG, Fashion, Food and Beverage, Home, Luxury, Media and Entertainment, Publishing, Retail, Travel and Hospitality, and Health and Wellness.



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