The boss of Next has sounded the alarm about a “dramatic fall” in the number of entry-level jobs in the UK and its impact on youth unemployment, saying the retailer now receives twice as many applicants for each role than two years ago.

Lord Wolfson said the clothing and homeware chain, where he has been chief executive since 2001, typically received 10 applications for every job in its shops in 2024 but that number has now risen to 19.

“That doubling of applicants for shop jobs is indicative of just how big the crisis is in youth unemployment at the moment,” he told the BBC.

Wolfson’s comments came as a report commissioned by the government is expected to find that Labour has failed to tackle the soaring number of people not in education, employment or training (Neet) and must launch a “system reset” involving a fresh attempt to overhaul health and disability benefits.

Alan Milburn, who is leading a review into why almost a million young people are Neet, said ministers had so far responded with a series of disjointed jobs programmes, rather than a cohesive strategy.

Wolfson said a ban on zero-hours contracts coming in from next year, which is included in the government’s Employment Rights Act, would make hiring more difficult.

The government says the contracts are “exploitative” and argues its legislation ends “one-sided flexibility” by making companies provide a “baseline” of security and predictability for staff.

More than a million people in the UK are working on a zero-hours contract basis, in areas ranging from hospitality and warehouses to the NHS. Hundreds of thousands of them are on zero-hours contracts despite working for the same employer for years, according to the TUC.

Wolfson, who received a record pay package of more than £7m last year, also called on the government to reverse the rise in national insurance contributions (NICs) employers have to pay, along with minimum wage rises.

However, the Conservative peer suggested the best way to improve the jobs market was through economic growth.

“Youth unemployment is really a symptom of wider problems with employment in the economy, and of course, if you’ve got fewer jobs, the people who suffer most are the people with the least experience and that is the youngest,” he said.

A Treasury spokesperson said: “Cutting wages for the lowest paid during a time of global uncertainty is not the answer. Increasing the national minimum wage boosts pay for over 200,000 young workers, and employer NICs are lower when hiring under‑21s.”

Wolfson could be paid up to £9.27m this year after Next announced plans to increase his basic salary and bonuses. Earlier this month, the retailer increased its full-year profit expectations to £1.2bn, with sales up 6.2% in the first quarter.

Traditionally, young people often get their first week experience at a shop stacking shelves or serving drink and food in a restaurant, cafe or pub. Wolfson said, because of the cost increases, Next had fewer staff in individual shops, while its online business was thriving.

Technology is also having an impact on jobs, and entry-level roles are most vulnerable to the advent of artificial intelligence. Next is increasingly using automation and other technology, such as self-scanning lockers, for customers to return items instead of having staff on tills.

The Employment Rights Act will require employers to offer guaranteed hours to casual workers. Wolfson said this would make it “much harder” for Next to offer more hours for its staff.

While he is in favour of eliminating zero-hours contracts in most sectors, he said the new rules were tricky for retail, “because the risk is you then have to contract for those hours forever”.

“You can’t afford to … have the same number of people in your shop in February as you have in and around Christmas,” he said.

“That’s going to be bad news for our colleagues who want extra hours, particularly students who, in holiday time, need extra hours, and of course bad news for customers because service won’t be as good.”

However, the TUC said the right to a regular-hours contract “is set to be based on a reference period over several months which will even out peaks and troughs”, and would not impact holiday jobs.