Instead of begging for government handouts and placating out-of-touch union workers, Canada Post should entice customers with a more affordable and viable model for stamps, letters, packages and courier services through Purolator. Competition in the mail industry should also be encouraged by Ottawa to create competitive pricing and different market rates for physical mail options. Even if a privatized Canada Post faced no competition in the interim, it still needs to think and act like a real business when it comes to pricing, budgets, advertising and annual revenue.