
Foot Locker is raising the bar for its Fanatics Fest activation, offering New City City consumers not just the chance to customize Nike Air Force 1 Lows but to do so with game-worn jerseys from the NBA, NFL and MLB.
Throughout the four-day festival, and Nike will offer pieces of official and game-worn jerseys from a variety of teams and players to be applied to the classic sneaker. Customization will be done on the spot, allowing fans to take home their one-of-one sneakers.
Sizing will be available for both kids and adults, with pricing varying based on the jerseys chosen for customization. Kids pairs will range from $115 to $175, while adults run from $175 to $300.
Foot Locker has also promised surprise appearances throughout the event.
Elsewhere in the sneaker space, Adidas Basketball will host a space dedicated to signature athlete James Harden, whose line will soon hit its 12th model, featuring exclusive product drops and surpise appearances.
Confirmed athlete guests for panels, podcast tapings, signings and photo ops include LeBron James, Tom Brady, Serena Williams, David Beckham, Shaquille O’Neal, Derek Jeter and Kevin Durant. Jalen Brunson, Karl-Anthony Towns and Josh Hart will also represent the NBA champion New York Knicks, with additional celebrities including Jay-Z, Travis Scott and John Cena.
Fanatics Fest opens Thursday and continues through Sunday night at the Javits Center in Hell’s Kitchen. Tickets are still available for all four days, with some nearing a sell-out.








