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COS Campaign: For its fall 2026 collection, COS goes monochromatic, tailored and understated.
The collection campaign, launched Tuesday, was shot by photographer Mark Kean in New York City and styled by Jane How. It stars an international cast including South Korean actor and global COS ambassador Park Gyuyoung and supermodel Awar Odhiang, who is of South Sudanese heritage and raised in Canada, alongside Jacqui Hooper, Leon Dame and Malick Bodian seen in past COS runway shows and campaigns. They’re joined by models Noor Khan, Alaina Rae, Yun Seo Woo, Lucien Le Nevé, Jesse Rinderknecht and Hoyong Kim.
Noor Khan, Jacqui Hooper, Alaina Rae and Awar Odhiang in the COS fall 2026 campaign.
The collection leans on black and white with purple accents, in cashmere, wool, leather and suede.
“Heritage references emerge through pinstripes, while delicate floral embroidery injects a subtle femininity,” COS said.
Among the women’s items are double-breasted blazers, dresses and maxi coats, leather blouson jackets over stirrup leggings, merino knitwear and a crisp cotton shirt referencing traditional tailoring, with a tuxedo-inflected wing collar and press-creased French cuffs. Men’s wear features a waxed-cotton trenchcoat and a leather flight jacket.
The collection will be shown Sept. 13 during New York Fashion Week at a yet-to-be announced location in Manhattan’s Financial District. Steven Kolb, chief executive officer and president of the Council of Fashion Designers of America, credited COS with “a continued commitment” to showing in New York and for supporting the CFDA Travel Fund, which brings editors and buyers to the city as guests during NYFW.
COS (which stands for Collection of Style) is the London-based, higher-priced sister brand to Sweden’s H&M. COS is growing its store fleet through openings, store updates or relocations with a particular focus on expanding in the U.S. and Mexico.
