Champion Teams With U.K. Streetwear Brand Aries on Capsule Collection


Champion is punching its way into new territory.

The sportswear brand has teamed with Aries, a London-based streetwear brand, on a capsule collection centered around boxing.

The collection reworks the brand’s classic Reverse Weave, using deadstock jerseys that have been aged and printed with graphics created by Aries. The 10-piece collection of unisex styles is offered in black, gray, navy and red.

To promote the launch, the companies tapped professional British boxers Harlem Eubank and Tiah Mai Ayton to appear in the ads, which were shot by Douglas Irvine.

“I’ve always loved vintage Champion as it carries a real sense of authenticity,” said Sofia Prantera, founder and creative director of Aries. “This collaboration was about pushing that heritage into something more confrontational. Boxing and MMA felt like a natural influence with the energy and the physicality, channeled into the clothes.”

The Aries x Champion collection will launch in the U.K. on Thursday and will retail for 79 to 175 pounds. It will also be sold at the Aries flagship in London, the Champion stores in Soho and Manchester Arndale in the U.K., as well as online and select wholesale partners globally.

Aries was founded by Prantera, a graduate of Central Saint Martins, and is known for its unique garment dyeing, printing and garment construction.

Champion was founded in 1919 and is known for its “C” logo and collaborations with brands such as Supreme and Todd Snyder. It was sold in June of 2024 to Authentic Brands Group for $1.2 billion. It had formerly been owned by HanesBrands.



Source link

  • Related Posts

    Junya Watanabe Man Spring 2027 Runway, Fashion Show & Collection Review

    Tracksuits have been all over the spring runways, and Junya Watanabe made them the foundation of his fun and lively men’s show. Many were in collaboration with Kappa, and styled…

    The Best Vintage-Looking Jeans, Tested and Reviewed 2026

    I don’t have the statistics, but when it comes to vintage shopping, I’d argue that jeans are the most sought-after product. Even in my small circle of friends and fellow…

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Iran Launches New Attack on Ship Passing Through Hormuz

    Iran Launches New Attack on Ship Passing Through Hormuz

    Junya Watanabe Man Spring 2027 Runway, Fashion Show & Collection Review

    Junya Watanabe Man Spring 2027 Runway, Fashion Show & Collection Review

    BetMGM Opens Preregistration for Alberta Players Ahead of July 13 Market Launch

    Lutnick delayed Gordie Howe Bridge debut to seek bigger cut of toll revenue: sources

    Ivanka Trump and Jared Kushner’s Island Resort Could Bring Down Albania’s Prime Minister

    Ivanka Trump and Jared Kushner’s Island Resort Could Bring Down Albania’s Prime Minister

    Critical Role CEO clears up huge misunderstanding about The Legend of Vox Machina

    Critical Role CEO clears up huge misunderstanding about The Legend of Vox Machina