The report suggests that the “Buy Canadian” movement is strong but not as robust as it once was. Compared to fall 2025, the share of people “often” choosing local foods dropped from 41.5 per cent to 31.6 per cent. Nearly half (47.8 per cent), the largest share, said they “sometimes” opt for local products, suggesting that people are still looking at product origins, but it’s not necessarily the deciding factor.