Rhode’s Peptide Lip Shape launched back in January 2025 with a lot of internet fanfare. Since then, Hailey Bieber has used them in countless makeup tutorials and GRWM videos. It’s only natural. She is Rhode’s founder, after all… and the chief creative officer and head of innovation, if you want to get specific.

Recently, though, it’s come to our attention that she often uses another lip product, and no, it’s not Rhode. It’s a certain lip liner from Kylie Cosmetics. Yep, the company helmed by her friend and fellow beauty-brand founder Kylie Jenner. We love to see friends supporting friends. Ahead, see the exact lip liner.