Walker Drawas, the Los Angeles-based global brand marketing agency, has opened its first New York office and showroom at 118 Mercer Street.

The company, which has clients across fashion, beauty, spirits and entertainment, was cofounded by Jennifer Walker and Adam Drawas.

The New York headquarters will serve not only as an office, but a dedicated showroom and gathering space for editors, stylists, creators and brand partners.

Throughout its history, Drawas said that the company has solidified itself as a strategic partner for talent-led brands across PR and marketing. “Our New York headquarters marks the next chapter, creating a national platform for brands, talent and industry leaders to come together and bring these efforts to life,” said Drawas.

The company’s client portfolio includes such companies as Ciroc, Three Hearts Rum, Kemo Sabe, JustFab, Revolve, Gymshark, Melissa, Away and Luxottica. The agency also partners with cultural platforms and events such as Create & Cultivate, Breakaway Festival, Revolve Festival, Pizzaline Estates, and 818 Outpost.

In addition, Walker Drawas is expanding its talent division, representing cultural icons such as Cardi B, leading publicity for her brand partnerships as well as her sold-out Little Miss Drama Tour. Walker and Drawas are both shareholders in her recently revealed hair care line, Grow-Good, and will lead communications, marketing and brand development for her brand. Cardi B is Walker Drawas’ first talent they’re representing directly, although they have specialized in talent-led brands and campaigns.

Walker Drawas is also expanding its capabilities with the launch of a new Performance PR division, designed to sit at the intersection of traditional media, affiliate marketing and AI-powered strategy. The division focuses on turning press into measurable performance, driving traffic, conversion and revenue alongside cultural impact. By integrating commerce, data and storytelling, Walker Drawas looks to offer clients a more accountable, scalable and ROI-focused approach to PR.

“We’ve always operated at the intersection of culture, talent and brand, and as the industry has evolved, so have we. Launching talent and Performance PR is a direct reflection of that shift. Our clients are looking for more than visibility; they want impact they can measure. We are all about bringing together storytelling, commerce, and technology in a way that actually drives results, while still keeping the cultural relevance we’re known for,” said Walker.