There’s a certain image that comes to mind when you hear the term cool girl. She is probably dressed in something effortlessly elegant, like a pair of razor-sharp straight-leg jeans and a slouchy V-neck jumper with a glimpse of a crisp white T-shirt peeking out from underneath. She might even have messy hair, but in that Serena Van Der Woodsen way that proves her life is too full to bother with brushing her tousled curls. Still, her looks are always punctuated with an enviable collection of jewellery. Even then, you can count on the fact that she only shops at jewellery brands known exclusively by other cool girls like her.

Offering pieces as unique as the women who wear them, these brands fill the gap in the market for women looking for unique and distinctive pieces that set them apart. In fact, one could even argue that these cool girls relish knowing these brands aren’t household names, known by only a few through word of mouth or a shared taste level.