I’ll be honest. Up until recently, I couldn’t call myself a big fan of Sephora Collection. It’s not because I didn’t like the products; it was because I’d only ever tested a few and was unaware of its vast selection. Here’s the thing, though. I don’t think this is uncommon. Sephora’s line of in-house items is often overlooked in favor of other, big-name brands and shiny new launches that dot the shelves.

That’s a shame, though. IMO, Sephora Collection is vastly underrated and full of affordable IYKYK favorites, like a highly pigmented lip stain that performs as well as, if not better than, luxury options (I’m wearing it in the above picture) or eye shadow singles that are silky, easy to blend, and have high pan-hitting potential. Ahead, see the 12 top-rated items I suggest adding to your cart ASAP.