Two months after opening its Park City, Utah, boutique, Wunderkind owner Philip Manghisi said sales are meeting expectations as he bets on affluent markets generally overlooked by luxury retail.

The retailer has drawn a mix of tourists and local shoppers in the area, with brands including Celine, Chloé, Givenchy, Khaite and Gabriela Hearst emerging as early top sellers.

“The goal has really always been to open stores in places where there are no stores, where the customer is,” Manghisi said. A former buyer at Elyse Walker and Jeffrey, he personally curates each season’s assortment after attending the international fashion shows. “Park City really represents a unique opportunity because there is no luxury retail like me in the entire state of Utah.”

The Park City location is Wunderkind’s fourth store, joining its Scottsdale flagship and two boutiques in Montecito, Calif.

Manghisi said Park City had been on his radar for years after customers from his Scottsdale flagship repeatedly told him they spent summers there. He tested the market through a series of seasonal pop-ups before committing to a permanent location. “I had so many customers telling me, ‘Please open a store here.’”

The lack of existing luxury competition also simplified securing brand distribution, Manghisi said.

“The interesting thing about having a store in a market where there’s no competition is that distribution requests were so easy,” he said. “Brands, normally, they have to protect either another specialty partner or department store…They’re like, ‘Sure. Great.’ That adds even another layer of flexibility for me.”

The new store — about 2,000 square feet at 440 Main Street — offers women’s ready-to-wear, handbags, shoes and accessories from brands including Alaïa, Balenciaga, Bottega Veneta, Dries Van Noten, Loewe and Phoebe Philo. Entry-level products begin with fragrances priced around $100, and apparel starts between $300 and $500.

While understated luxury labels have led early sales, Manghisi said customers have also embraced brands outside the mainstream.

“We’ve also sold several pieces from Maison Margiela and Hellessy, which makes me think that our clients in this market are able to think outside the box and invest in items that may not be super well known or identifiable,” Manghisi said of Park City.

Across Wunderkind’s existing stores, everyday luxury continues to outperform occasion dressing, with The Row remaining the retailer’s strongest-performing brand.

“Between Scottsdale and Montecito, we sell at least one thing from The Row almost every single day,” he said.

One unexpected challenge in Park City has been hiring. Manghisi said assembling a staff has proven to be more difficult than anticipated, and the boutique is still looking to hire a stylist.

“I thought that we would open and the résumés would start streaming in, but that has not been the case,” said Manghisi, who oversees about 20 employees.

While Manghisi said he is not actively pursuing another location, potential future expansion will continue to be driven by customer demand.

“When I consider opening new stores, I just have to listen to clients,” he said. “I have to have them look me in the eye and tell me, ‘You need to open a store here.’”