What a combined Paramount-Warner would mean


NEW YORK (AP) — HBO Max, “Harry Potter” and CNN may soon find themselves under a new roof: Paramount.

That’s because shareholders of Warner Bros. Discovery on Thursday voted to sell the entire business to the company that owns CBS, along with blockbusters like “Top Gun.” Based on a preliminary vote count, Warner shareholders agreed to the proposed $81 billion buyout — valued at nearly $111 billion including debt based on Warner’s current outstanding shares.

While the deal still faces regulatory review, the megamerger would vastly reshape Hollywood and the wider media landscape, further consolidating power in an industry already run by just a handful of major players. Paramount itself was acquired by Skydance just last year.

Here’s what a Paramount-Warner combo could look like for streaming, movies, news and more.

Streaming

Paramount Skydance would own both Paramount+ and, with the sale approved by shareholders Thursday, Warner’s HBO Max. Company executives have said that they would combine these streamers into one platform.

What that combined service would look like (or be named) is unclear. But Paramount CEO David Ellison suggested that HBO could still have some level of independence, at least production-wise.

“Our view point is, HBO should stay HBO,” Ellison said during a conference call last month. “They built a phenomenal brand, they are a leader in this space and we just want them to continue doing more of it. But by bringing the platforms together, all of our content will be able to reach even a broader audience than we can do standalone.”

Warner and its HBO streaming platform have a powerful lineup that includes “The Pitt,” “Game of Thrones” and “Sex and the City.” And beyond “Harry Potter,” Warner’s library lists blockbuster films such as “Sinners,” “Barbie” and “Superman” (the company also owns DC Studios). Titles like “Top Gun,” “Titanic,” “The Godfather” and “Yellowstone” fill Paramount’s catalog.

In the U.S., according to streaming guide JustWatch, HBO Max controlled about 12% of on-demand subscriptions in the first quarter of this year — compared to 3% for Paramount+. Combining those two services would still fall slightly below Prime Video’s 17% market share, and the 19% of the market commanded by Netflix. Disney owns about 27% of the market between Hulu and Disney+.

Beyond HBO Max, Paramount would also acquire Warner’s smaller Discovery+ streamer. And apart from Paramount+, Paramount owns Pluto TV and BET+, too.

Critics are skeptical of consumer benefits touted by Paramount. While company executives have continued to laud larger content libraries and the potential for Paramount to better compete with bigger rivals, a combination with Warner Bros. would mean fewer platform choices when it comes to streaming overall. Critics warn that could actually mean higher prices at a time when the price of almost all subscriptions continues to tick higher.



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