After dipping its toe into the women’s market shortly after its launch in 2024, Sun Day Red is unveiling a full collection of women’s performance apparel and footwear.

“We had very limited, very basic women’s product,” said Caje Moye, senior product director. “But this is the first internally designed, full collection, including footwear. It’s the first time we’re really speaking to the female customer.”

The Sun Day Red brand, which was started by Tiger Woods, launched to the public in May of 2024 with a tight collection of “athluxury” lifestyle pieces for men such as the hoodie. Polo shirts were introduced shortly after as part of the brand’s Heritage collection. In the fall of 2024, it introduced a small collection of elevated essentials for women including long- and short-sleeve polos, lightweight and midweight jackets and quarter-zips, a performance T-shirt and lounge shorts.

Moye said the company had been asked repeatedly to offer womenswear by fans of the game as well as Woods who were seeking a more-classic and less whimsical assortment of performance product. “That’s where our men’s collection sits,” Moye said. “It’s more tonal and speaks to the craft of the line.” And by offering product for both genders, Sun Day Red can sit comfortably in stores and online with the men’s line.

The launch collection will include 15 pieces that are designed to be mixed and matched. The hero performance products will include an Icon polo in three silhouettes: sleeveless and long‑sleeve styles in a soft performance jersey, and a short‑sleeve in a textured stretch jacquard. There will also be a corded performance knit offered in a mock‑neck T and a quarter‑zip with UV protection. The collection will also feature the Icon skirt and Icon pintuck short.

Outerwear will include the Phoenix series, featuring a wind‑ and water‑resistant half‑zip anorak and coordinating short.

Lifestyle styles will include the Sunday Cashmere sweaters which will boast a chain‑stitched script, and the brand’s largest franchise, Pacific Luxe: a silky, modal‑blend fabric offered in a cropped quarter‑zip, short and pant. Footwear is offered in two styles: the Osprey and Magnolia.

The palette will be centered around navy and white with pops of color. Retail prices will include polos for $118 to $128; bottoms for $138 to $148, and mid-layers for $138 to $158. Jackets will sell for between $150 and $198 and the cashmere sweaters for $298. Footwear is offered at $160 and $250.

“Women’s golf demands the same from its equipment and apparel as any other level of the game,” said Sara Rutledge, director of product, merchandising apparel. “We built this collection the same way we build everything else at Sun Day Red. With the details examined, the standards held, and nothing included that doesn’t serve the competitor.”

The Sun Day Red Women’s Collection will be available exclusively on the company’s website and at select private golf shops beginning Monday.

“We were never building just a men’s brand — we were building a brand that creates world class apparel, accessories and footwear rooted in the game of golf,” said Moye. “This women’s collection holds that standard and opens our next chapter forward.”

He said the company offered some test pieces to the Stanford women’s golf team at the recent Augusta National Women’s Amateur tournament in Georgia and the response from the players was strong. “We’re a brand that appreciates athletes who work with us and give us feedback,” Moye said. In the future, probably next year, the brand expects to sign a female athlete as a brand ambassador. On the men’s side, it works with Karl Vilips, a PGA Tour rookie, as well as some amateur golfers.

Sun Day Red has slowly been expanding since its launch in 2024 shortly after Woods severed ties with his long-time sponsor, Nike, after 27 years. Last summer, after selling almost exclusively on its own website, Sun Day Red branched out to select high-end golf courses and resorts, followed by larger golf specialty retailers including the PGA Tour Superstore, Worldwide Golf Shops, Carl’s Golfland and Scheels.

Moye said the brand is “doing better than we had anticipated.” Although it took a while to get the production partnerships right, once that was resolved, it allowed Sun Day Red to expand more quickly. “And we’re in a surprisingly healthy inventory position,” he said.

Sun Day Red is a joint venture with TaylorMade Golf, a company Woods developed a relationship with in 2017 when he began playing with their clubs after Nike Golf exited that part of the business. Its logo is a leaping tiger with 15 stripes meant to reference the 15 majors Woods has won.

Woods, considered to be among the best golfers to ever play the game, is currently out of the country at an inpatient treatment facility following a two-vehicle crash last month in which his Land Rover flipped on its side and he was charged with DUI because he refused to take a urine test. Woods passed a breathalyzer, but reportedly had hydrocodone pills on his person. This was the fourth time since 2009 that Woods had been involved in a motor vehicle accident.