If hearing that there’s already a trend on deck to knock royal purple off of its throne gives you color-trend whiplash, I get it. But this one is pretty undeniable. The hue I speak of is cobalt blue. Its rise actually began months ago, but after seeing it on countless S/S 27 runways throughout fashion month (Loewe, Kallmeyer, Proenza Schouler among them), it’s clear that cobalt, used somewhat interchangeably with Klein blue, royal blue, and ultramarine, will be the It color of 2027.

Truth be told, cobalt blue isn’t that far of a cry from royal purple, and is a clear continuation of the jewel-tone theme that’s defined fashion as of late. The runway and fashion-girl examples below show that it’s as cool to wear it as just a pop of color as it is when worn head-to-toe, so have fun with it, and by all means, start wearing it now.