CES is chock-full of unique concepts, but every now and then, I stumble upon something that purely seems to exist for the heck of it. I got a (literal) taste of that with the Lollipop Star. 

This sweet treat also packs a little trick: it can play music while it’s in your mouth using bone conduction (sound vibrations that go through your cheekbones to your inner ear). You can choose from three artists: Ice Spice, Akon and Armani White. Each artist pop has its own flavor: Ice Spice is peach, Akon is blueberry and Armani White is lime. I went with Ice Spice. 

Once I tore open the plastic packaging, I found a stick with the lollipop on one end and a bulbous portion on the bottom with an on button. We needed to wear the ear plugs they supplied to hear the music, especially in a louder environment. 

Once unwrapped, I moved the lollipop to the back of my mouth and I bit down with my molars. Suddenly, the tiny vibrations, which I mostly felt in the handle, morphed into music that I could hear in my skull. It’s a very muted sound, and I had a hard time making out the lyrics in the busy halls of CES, but it’s a wild sensation. 

The company behind the musical candy, called Lava, says the songs have been specially made for this product. An added perk: the lollipop is delicious — at least the peach one I had.

When I asked the team why they made the Lollipop Star, the answer was simple: “Why not?”

And honestly, I agree. 

Lollipop Star is launching after CES, and will cost $8.99 a (lolli)pop. It’ll be available online and at select retailers.