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One interesting part of being a Who What Wear editor is seeing what our readers are into. We often analyze shopping data, and I’ve previously covered what the most-bought items of 2025 were, as well as which designer bags our readers were buying this summer. With fall here, I was curious to see what’s being bought for the new season. To do this, I looked at items that had 30 sales or more between August 1 and September 25.
As I was going through the data, two things were immediately clear. First, our readers are focused on buying under-$200 wardrobe staples right now. Second, there’s one brand that was shopped the most. Adidas came in first place, with the Samba OG Sneakers being the top-purchased item (126 times). Other pairs from the brand include the Tokyo Low-Top Sneakers, Taekwondo Mei Ballet Flats, Samba Jane Sneakers, and Japan Low-Top Sneakers, totaling 384 pairs of Adidas sneakers purchased in the past two months alone.
Coming in second place for the most-purchased item was Quince’s Organic Cotton Boyshorts with 112 sales, and third place went to Nordstrom’s Maddox Ballet Flats with 103. The retailer had several other best sellers too: COS’s Satin Wide-Leg Pull-On Pants, Cotton On’s ’90s V-Neck Three-Quarter Sleeve, and BP’s Crewneck Cotton-Blend Cardigan. Another brand that was all over the data was J.Crew, including basics like the viral $98 Luna Pants and various Rollneck silhouettes.
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Below, take a look at the items our readers bought (so far) this fall, starting at $25.
Shop Reader-Favorite Fall 2026 Items
Adidas Samba OG Sneakers
Quince Organic Cotton Boyshorts
Nordstrom Maddox Ballet Flats
Nordstrom
Maddox Ballet Flat
Adidas Tokyo Low-Top Sneakers
COS Satin Wide-Leg Pull-On Pants
J.Crew Luna Pants
J.Crew
Luna Pant in Cotton Poplin
J.Crew Tiny Rollneck
Adidas Taekwondo Mei Ballet Flats
adidas
Taekwondo Mei Ballet Shoes
Adidas Samba Jane Sneakers
Adidas Japan Low-Top Sneakers
Reformation Olina Cropped Pants
Reformation
Olina Cropped Pant
COS Clean Cut Long-Sleeve T-Shirt
COS
Clean Cut Long-Sleeve T-Shirt
Levi’s 725 High-Rise Bootcut Jeans
Levi’s
725 High Rise Bootcut Jeans
J.Crew 2025 Rollneck Sweater
Eckhaus Latta X J.crew
Rollneck
J.Crew Rollneck Reversible Cardigan
J.Crew
Rollneck Reversible Cardigan
J.Crew Perfect-Fit Crewneck T-Shirt
J.Crew
Perfect-Fit Crewneck T-Shirt
H&M Fine-Knit Cardigan
Madewell The Easy Shirt
Madewell
The Easy Shirt in Poplin
Reformation Eli Oversized Shirt
Reformation
Eli Oversized Shirt
Cotton On ’90s V-Neck ¾ Sleeve
Cotton On
’90s V-Neck Three-Quarter-Sleeve
Nordstrom Relaxed-Fit Pima Cotton Crewneck T-Shirt
Nordstrom
Relaxed Fit Pima Cotton Crewneck T-Shirt
BP Crewneck Cotton-Blend Cardigan
BP
Crewneck Cotton Blend Cardigan
J.Crew Verona Ballet Flats
J.Crew
Verona Ballet Flats in Italian Leather
Madewell The Greta Glove Flats
Madewell
The Greta Glove Flat
J.Crew Short-Sleeve V-Neck Sweater
J.Crew
Short-Sleeve V-Neck Sweater in Vintage Wool
Reformation Clara Cashmere Crew Cardigan
Reformation
Clara Cashmere Crew Cardigan
J.Crew Cosmo Pants
J.Crew
Cosmo Pant in Luster Charmeuse
J.Crew Boyfriend Jersey Relaxed Long-Sleeve T-Shirt
J.Crew
Boyfriend Jersey Relaxed Long-Sleeve T-Shirt
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