The housing market is starting to look K-shaped too


This spring, the housing market is split between haves and have-nots.

Demand for high-end homes has been booming, with sales at the $1 million-plus price point growing faster than any other part of the market. At the same time, sales at the lower end of the market — sub-$250,000 homes typically targeted by first-time homebuyers — have dropped in the past year.

The divergence is another example of the K-shaped economy, in which high-income households are thriving and spending while lower- and middle-income households are pulling back as the cost of living rises. In the long run, such shifts can exacerbate the wealth gap as longtime homeowners reap home equity gains while first-time buyers struggle to enter the market at all.

“That’s really what you end up seeing in a lot of sectors of the economy — higher-income households are able to participate,” said Selma Hepp, chief economist at Cotality, a property data firm.

Read more: What is a ‘K-shaped’ economy, and what’s causing the divide?

High earners have multiple advantages that help them ascend to the top of the housing market. They’re more insulated from bruising inflation and more likely to have significant investments. Lately, they’ve been able to take advantage of fresh highs in equity markets.

“We are seeing a little more movement on the upper end,” said Lawrence Yun, chief economist at the National Association of Realtors. “This could be a reflection of the fact that the stock market is essentially at record-high conditions.”

Florida, Naples, big large house next to small home. (Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images)
(Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images) · Jeff Greenberg via Getty Images

The divide in sales trends

In April, home sales at the over-$1 million price point were up 9.3% from a year ago, according to National Association of Realtors data. Sales of homes in the $250,000 to $1 million range were slower, and sales at the $100,000 to $249,999 level dropped 1.3%.

Many homeowners have found themselves at the top of the K by timing their purchases well. While the rapid rise in home prices since the pandemic is a challenge for first-time buyers, many current owners are sitting on sizable home equity positions, which can help them fund future purchases.

“Move-up buyers have a distinct advantage because they’ve been riding this wave,” said Marcus Auerbach, a real estate agent in the Milwaukee suburb of Whitefish Bay, Wis. He’s seen buyers who put $35,000 down on a starter home five years ago walk away with $200,000 to $250,000 in equity by selling today.

“For them, it has played out really well,” he added.

As a result, sales of the area’s higher-end homes — those at about $800,000 and above —  have been strong this spring, and all-cash offers seem to be on the rise. Moderate- and entry-level-priced homes have been taking longer to sell.

“The Milwaukee suburbs are not exactly dirt cheap anymore,” he said.

THOUSAND OAKS, CALIFORNIA - APRIL 2: Aerial view of single family homes line the streets on April 2, 2026 in Thousand Oaks, California. (Photo by Kevin Carter/Getty Images)
(Kevin Carter/Getty Images) · Kevin Carter via Getty Images

Move-up buyers vs. first-timers

Similar dynamics are playing out in new construction, PulteGroup CEO Ryan Marshall said in an earnings call last month. The company, which is the nation’s third-largest homebuilder, has seen strong demand for move-up homes and senior living, as well as spending on high-end extras such as premium lots.

“However, on the lower leg of the K, first-time buyers continue to struggle with the challenges of stretched affordability and fear of job loss,” Marshall said.

Faith D., 26, who asked that her last name be withheld to protect her privacy, has been searching for her first home in the small eastern Tennessee town where she grew up. When she was in college, homeownership felt like a goal within reach after she graduated. But then prices skyrocketed during the pandemic.

Today, little in her area is available for under $200,000. She went under contract on one home that looked promising but backed out after an inspection uncovered significant HVAC and sewer problems. Now on the hunt again, she’s not sure she’ll find anything suitable in her price range this year.

Read more: How are people affording houses in today’s market? 10 expert-backed tips for buyers.

“I’ve always been kind of on the sidelines looking in, trying to get enough money saved up to even consider getting a mortgage,” Faith said. “Even though I’m at a point now where I could afford it, it’s just insane to imagine paying that much to live in a town that doesn’t even have a hospital.”

Meanwhile, higher-end listings, sometimes priced above $500,000, have been proliferating in her community. In an area where the median household income is under $50,000, those prices are out of reach for most locals.

She and her real estate agent have puzzled over who could afford those homes. Their best guess? Well-heeled relocators and vacationers.

Claire Boston is a Senior Reporter for Yahoo Finance covering housing, mortgages, and home insurance.

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