The Body Shop is today making its first foray outside of its own retail platforms in its home market by launching on Britain’s top-ranked online beauty retailer Lookfantastic.

The Body Shop is introducing its hero products there, including Shea Body Butter, Camomile Sumptuous Makeup Cleansing Butter and Ginger Anti-Dandruff Shampoo, with prices starting at 7 pounds. The 100-ml Aurora Shimmer Mist, which retails for 16 pounds, is to be sold exclusively on Lookfantastic for two weeks this summer.

“We’re so thrilled to be launching our brand on Lookfantastic and bringing The Body Shop products to a wider audience through such a trusted beauty destination,” Alia Hawa, chief commercial and brand officer at The Body Shop, said in a statement. “This partnership marks an exciting step in our continued growth and allows us to meet our customers where they already love to shop.”

“The Body Shop is an iconic brand that genuinely means something to people and is built on values that have always resonated with our community,” said Keely Gough, managing director of Lookfantastic. “Bringing it to Lookfantastic for the first time feels like a natural fit. Our customers can now shop a brand they’ve loved for decades, right alongside everything else they rely on us for.”

Lookfantastic, which has been owned by THG Beauty since 2010, carries more than 660 brands.

The Body Shop has over the past few years undergone a series of major changes, including of ownership and leadership. It launched on Amazon in the U.S. in October 2025 as part of the brand’s new digital-first focus for the region.

Auréa Group is among the key investors that pulled The Body Shop out of administration during the summer of 2025. Prior to Auréa and a consortium of fellow investors, the company was owned briefly by private equity firm Aurelius, which acquired The Body Shop from Natura & Co. in 2023.