South African Agency Boundless Delivers Mazda’s First AI-produced Commercial Using Luma Agents


Luma, based in Palo Alto, California, builds unified multimodal AI systems that combine reasoning and generation within a single model architecture. Its Unified Intelligence platform powers agents capable of planning and producing end-to-end creative work across video, imagery, and 3D, serving teams at leading advertising agencies, global enterprises, and entertainment studios. In 2025, Luma launched Ray3, the world’s first reasoning video model, followed by Ray3.14, delivering native 1080p outputs and production-grade stability for professional workflows. The company is backed by HUMAIN, Andreessen Horowitz, AWS, AMD Ventures, NVIDIA, Amplify Partners, Matrix Partners, and leading investors across technology and entertainment. For more information, visit www.lumalabs.ai



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