“The most meaningful stories are often the ones that people recognise in themselves. What struck us throughout this campaign was not how different these women’s experiences were, but how familiar they felt. The uncertainty, the self-doubt, the sense that something wasn’t quite right, and then the moment when everything finally clicked into place. The more time we spent listening, the more obvious it became that some of the most powerful stories were already within our community. Personal stories, but not isolated ones. Experiences that felt unique to the women sharing them, yet instantly recognisable to so many others. This is what we believe makes Clue so unique as a brand – and by championing some of our incredible real, raw and relatable stories in this campaign – we hope even more women can feel less alone” – Louise Troen, Chief Marketing Officer at Clue