Luxury bedding brand Pure Parima has become the first United States-based home textile maker to receive full certification from the Egyptian Cotton Association (ECA).

The D2C brand is known for its extra-long staple 100 percent Giza Egyptian cotton sheets as well as products made with Tencel and linen/cottonblends.

The nonprofit ECA exclusively manages and promotes the registered Egyptian Cotton logo trademark, which is owned by the country’s Ministry of Trade and Industry and the Alexandria Cotton Exporter’s Association.

The organization’s accreditation ensures any item bearing their label is made of 100 percent pure Egyptian cotton. ECA certification is backed by a traceability process that includes a DNA testing protocol that recognizes the genomic fingerprint of cotton grown in Egypt.

Pure Parima was awarded ECA certification earlier this month during a ceremony held in New York City.

Parima Ijaz, the founder of Pure Parima, said certification is an example of how the company aims to raise industry standards. “This recognition represents far more than a certification—it validates the foundation on which Pure Parima was built: authenticity, transparency and trust,” she said.

Ijaz founded her company after learning that some home textile makers marketed and mislabeled products as being made from 100 percent Egyptian cotton as a means of marking up prices on blended-cotton bedding. Along with the brand’s focus on using certified Egyptian cotton, Pure Parima is committed to producing environmentally friendly textiles, earning the Oeko-Tex certification, which verifies that textiles are made sustainably and without the incorporation of harmful chemicals.

ECA’s certification also comes with an eco-friendly story, as the organization works with the Better Cotton Initiative (BCI) to improve the sustainability and quality of cotton production while also ensuring fair working conditions for farmers. BCI launched its program in Egypt in 2020, and as of 2024, the organization has added nearly 14,000 licensed cotton farmers there to its network, accounting for more than 7,955 metric tons of the fiber annually.

ECA has an exclusive partnership with Bureau Veritas, which provides testing and auditing services to verify Egyptian cotton at any stage of the supply chain. The organization also conducts regular audits to ensure cotton still meets their labeling standards.