Founded in 2024 by Kelvin Cui and Mustafa Khan, Peripheral turns live sports broadcasts into interactive 3D experiences. Using AI-based reconstruction, the company’s tech transforms standard multi-camera feeds into fully navigable, game-like environments, enabling immersive replays, high-fidelity player tracking, and new viewing experiences that meet young fans’ needs for unique, interactive sports content. Peripheral is backed by Inovia Capital, Deloitte Ventures, Khosla Ventures, Entrepreneurs First, and others, and is currently being tested by the NBA via its LaunchPad program. For more information, visit www.peripheral.so.






