As Canada’s leaders in transit advertising with 39 partner transit authorities, PATTISON is addressing the need for precision targeting at scale, data-driven optimization and interactive visual planning with PULSE Transit. This tool will allow brands to identify the best transit system to reach their target audience in mind, ensuring campaigns reach the right people, in the right place, at the right time. Brands can plan a transit campaign using different objectives, such as GRPs, number of assets, campaign duration, or budget. The reach curve feature enables strategic decisions by estimating how reach builds and where it maxes out. A first of its kind optimization feature recommends the bus garages that best deliver the target audience within the same objectives. Speed and efficiency were critical factors taken into the development of PULSE, with execution-ready plans equipped with exportable tables and maps ready in just a few clicks.