Paris Hilton Brings the Early 2000s to Old Navy Campaign

Paris Hilton starred in Old Navy’s new “It’s Old Navy” campaign, channeling her signature early 2000s nostalgia alongside her mom Kathy Hilton, reality TV stars Ciara Miller and Rob Rausch, and influencers Erin Miller and Eric Sedeño. The shoot takes place at a backyard BBQ and pool party and is set to her hit song “Stars Are Blind,” which marks its 20th anniversary. Each piece worn is priced under $55 and pays homage to the brand’s heritage through wardrobe staples like the Old Navy flag T-shirt.

In a press release, Old Navy Chief Creative Officer Zac Posen shared, “Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy,’ celebrating the joy of summer and spilling the secret that great style is for everyone. It’s two icons coming together, Paris and Old Navy. She embodies so much of what we love: bold style and dressing for joy. I’ve known Paris since we were teenagers in New York. She is a fearless businesswoman and incredible mother, always true to herself, and confident.”

I spoke with Hilton about the campaign, her wardrobe, summer 2026, and “Stars Are Blind.”

How you would describe this collaboration with Old Navy?

I was so excited when I heard that Zac Posen was with Old Navy and they wanted to do a fun, iconic campaign for the summer also celebrating my song “Stars Are Blind.” It was so fun as well working with my mom together on set, and I love the campaign. All the outfits are so fun and colorful, and it just feels like summer. The collection is so cute, and there are so many fun pieces for everyone in the whole family. There are just so many cute things that people can come in and get for summer.

If you could only pick one item from the collection, what would it be?

It’d have to be between the matching set I’m wearing or the pink dress that I wore in the campaign commercial. It’s so cute, and I think that all the girls are gonna be in love with it.

The campaign is set in a backyard BBQ and pool party. What does a Paris Hilton BBQ/pool party look like in real life?

In real life, I am the queen of throwing parties, especially at my new home. [It’s] such an incredible place to entertain, and for my pool parties, it’s so much fun because I have my water slide and, like, the golf course and the pink tennis court—everything in the backyard. So it’s really fun just to get my kids together with all their cousins and invite the whole family and our friends and just have a beautiful lunch. There’s a lot of pink and sparkles and amazing music and vibes. It’s just so special to create all these memories together as a family. I love entertaining at our house.

The collection is made up of wardrobe staples. What are some of your most-worn wardrobe staples?

I love pieces that are just easy to style, like a statement dress or oversize sunglasses. I love matching sets. I love wearing monochrome. I love to be comfortable, and I always just love adding a sparkle to whatever I wear.

When you think of summer style, what comes to mind, and how does that show up in your own personal style?

I feel that summer style should feel playful and confident. I really love bright colors, beautiful swimwear, matching sets, and pieces that are just beautiful and chic. In the summer, I just like it also to feel a little more relaxed, especially when I’m at home with my babies.

Do you have a trend prediction for summer 2026 or a trend that you’re loving right now?

I love just seeing that people are really having fun with fashion again—like with the color, sparkle, and denims. I love all of that 2000s-vibe energy but styled in a new way. Also, I think it’s adorable just seeing everyone really embracing these baby-doll, romantic looks or coquette style. It’s just so girly.

What is on your summer 2026 bucket list?

I love just being with my babies and my husband and just being at home. Or we love traveling, going on boats. I’m excited for all of my concerts this summer and me headlining a lot of festivals, especially during Pride around the world. I can’t wait just to perform. I love connecting with my fans through my music. Yeah, I’m just excited for summer with family and my music.

Obviously, “Stars Are Blind” is so iconic. I remember listening to that song on repeat when it came out, and now, for it to be celebrating a milestone anniversary is so crazy. I was curious—when you hear it today, what does it make you feel?

Thank you. I’m so happy you love it, and it just makes me feel just emotional and so grateful and just so happy that the song has brought so many people so much happiness. It’s really just special to me how much it means to people, and so many people have told me it’s been their wedding song or the song they walk down the aisle to, or it’s a song that’s gotten them through tough times. That always really touches my heart, and it’s really incredible when I perform it onstage and just look into the crowd and see everyone singing it back to me everywhere. It’s just such a beautiful connection, and it just makes me proud to have such a timeless and iconic pop song.

What do you feel like the song is about, and has your understanding of it changed over time?

“Stars Are Blind” is about love and being vulnerable and that feeling when you’re just completely caught up in the moment, and it’s just so timeless. Over time, it’s just made me realize even more what a powerful song it is. I feel like I’m such a purveyor of happiness and joy, and I feel like when you hear that song, it just immediately uplifts your mood. It’s just amazing to see every generation really love and connect with the song on such a deep level, and it’s just such a classic.

I was also thinking about the trends and how they’re so cyclical. Is there any trend that you remember from that era of when the song came out that you feel is something that you’re still into today?

Definitely—I invented Y2K fashion. Just to see so many people love it and be inspired by it… I just love tracksuits, oversize sunglasses, bedazzled everything, slogan tees. Everything that I wore back then I still love today. That era was the most fun time in fashion, so I love that people can feel free to embrace themselves and who they truly are and just be free and have fun with it.

Are there any current songs you think will have that same staying power as “Stars Are Blind”?

Definitely anything by Sia. I love her so much. She’s one of my best friends, and it was such an honor to have her be the executive producer and writer of my whole album. I’m just so grateful to her for everything, and I am so proud of my album with her and just feel like she’s the greatest songwriter I’ve ever had. All of her songs are just timeless, iconic bops.