Paige Lorenze Loves This Iconic $25 Lipstick

Paige Lorenze has great taste. As the Founder and Creative Director of Dairy Boy and a Content Creator with over 2 million combined followers on Instagram, YouTube, and TikTok, she’s built an impressive personal brand grounded in individuality, authenticity, and stylish fashion and beauty picks. (Although her picturesque New England lifestyle doesn’t hurt either.)

If you’ve watched her YouTube vlogs for as long as I have, you’ll know she’s no stranger to a GRWM video. She often does her own makeup while chatting to the camera, whether it’s ahead of an important brand meeting or before supporting her fiancé, professional tennis player Tommy Paul, courtside at a Grand Slam. And because she has great taste, I’m always taking notes, ID’ing the specific products she uses and how she applies them.

If there’s one makeup product Lorenze seems to use most often, it’s Clinique’s cult-classic Almost There Lipstick ($25) in Black Honey. The singular, shape-shifting raisin shade has been around since 1971 (yep, that’s an impressive 55-year history), which is why it continues to transcend generational lines. A quick scroll through TikTok is all it takes to prove that it’s just as beloved by Baby Boomers as it is by Gen Z. Lorenze has been a fan of it for years. In fact, she was introduced to it by her mom years ago.

Clinique’s Almost Lipstick in Black Honey

Almost Lipstick - Black Honey

Clinique

Almost Lipstick – Black Honey

You’re a longtime, organic fan of Clinique’s Almost There Lipstick in Black Honey. It’s such an iconic product and collection. What do you love about it, and why do you keep coming back to it despite having tested so many beauty products over the years?

I love that you organically follow me because I’m sure you’ve seen me use it. It’s definitely been a staple of mine forever, so this campaign is beyond my wildest dreams. Originally, I stole it from my mom. My mom is very much a ‘no-makeup makeup’ girl, and I actually wear more makeup than her. When I stole it from her, I thought, ‘This is such a good product whether you’re not wearing makeup or you are wearing makeup.’ It was a fun entry into makeup because it’s hydrating and balmy, but it has color and is buildable. Now, it’s everywhere. I have one in my car, one in my purse, and one in my makeup bag.

Even if I’m not wearing makeup but want to look fresh and healthy, I’ll put it on. But if I want that perfect dark purpley shade of lip—which is honestly my lip color but better—I can layer it on with a lip liner. It’s very effortless but also very multifaceted. You can use it for so many different things.