Meta Is Now Testing Premium Instagram Subscriptions


Meta is now testing premium subscriptions on its social media app Instagram, two months after its parent company Meta confirmed it would be paywalling certain features on not only Instagram but also WhatsApp and Facebook.

Instagram’s core uses will remain free, but it’ll enable more premium features like seeing who has watched your story multiple times, creating unlimited stories lists beyond just “close friends,” spotlighting one story per week so more people see it, making a super heart reaction for stories, extending your stories for another 24 hours and previewing stories without showing up as a viewer.

The features are being tested across several countries, as reported earlier Monday by TechCrunch. According to that report, the Instagram Premium feature set hovers at around $1 to $2 in countries where it’s being tested, including Mexico, Japan and the Philippines. Instagram did not confirm pricing.

The new features sound more applicable to professional creators than casual users of the app, so there’s no need to worry (yet) that you’ll have to pay for yet another sub just to scroll through your favorite photo-sharing app. But subscriptions and paywalls are becoming more common in the world of social media, with LinkedInX and Snapchat all having paid options with more features.





Source link

  • Related Posts

    Every major tech layoff in 2026 that has name-checked AI

    Microsoft said Monday that it has eliminated about 4,800 roles, or 2.1% of its global workforce, adding to the string of AI-related layoffs hitting the tech world. The company said…

    Google Will Now Count All Android Backup Data Toward Your Storage Cap

    Fortunately, it shouldn’t take too much extra space. ZikG/Shutterstock This week will see a shift in the calculations Google uses for account storage. Beginning July 7, all data…

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Tuesday, July 7, 2026 | Prime Minister of Canada

    Tuesday, July 7, 2026 | Prime Minister of Canada

    Rivian Offers 75 Million Shares to Meet US Energy Loan Terms

    Astronaut Jeremy Hansen is retiring from the Canadian Space Agency

    Astronaut Jeremy Hansen is retiring from the Canadian Space Agency

    Who Might Replace Graham Platner if He Drops Out of the Maine Senate Race?

    Who Might Replace Graham Platner if He Drops Out of the Maine Senate Race?

    DOJ defends decision to drop criminal charges against billionaire Indian businessman

    DOJ defends decision to drop criminal charges against billionaire Indian businessman

    Every major tech layoff in 2026 that has name-checked AI

    Every major tech layoff in 2026 that has name-checked AI