Prof Vaibhav Modgil, an andrologist and consultant urological surgeon for the NHS in Manchester, has seen these men coming into hospital after botched procedures.

“When it does happen, it can be devastating for the patient,” he says.

He recalls seeing men with “skin necrosis, where an area of the skin dies off it turns very black and then it sort of sloughs off.

“So, men will go in thinking, ‘Oh, it’s gonna be brilliant’, but they might come out actually being even more dissatisfied than when they went in.”

Alex, who did not want his real name to be used, travelled to Germany for a different type of penis enhancement procedure.

He had surgery to cut the ligament that attaches the penis to the pubic bone to make it appear longer. He also had his own fat cells harvested and injected into his penis to enlarge it.

When he woke up after the procedure, he was in so much pain he couldn’t stand.

“I sustained a lot of bruising and all my upper legs turned yellow,” Alex says. “I couldn’t walk properly for about a month.”

Alex was treated in Modgil’s clinic where eventually he was given the all-clear. “Many people do not get that luxury,” he says. “I got off lucky.”

Alex says he knows he was “never small in the first place”, but society and porn had convinced him that a bigger penis was “masculine and the best”.