AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic.

The company, which officially exited stealth last year, is an agentic operating system for marketers. It told TechCrunch that it uses autonomous AI agents to help brands run “social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end.” It also has data partnerships with companies like Meta and Reddit that allows the Nectar agent pull and pool data into one place from various platforms, rather than brands needing to use different tools to manage different platforms.

Nectar Social was founded by sisters Misbah and Farah Uraizee, ex-Meta employees. Misbah, the CEO, told TechCrunch that this round will help the company expand and hire more across applied AI, enginnering, and go to market.

“The buying conversation has moved into social, and no human team can staff every place it happens,” Misbah said. “We’re accelerating our category lead in building the operating system that lets brands show up everywhere.”

The company said clients include Liquid Death, Figma, and e.l.f Beauty. Other investors in the round include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures.