Madonna, BTS and Shakira Lead World Cup Halftime Fashion


The first FIFA World Cup final halftime show had 11 minutes, more than 350 performers and apparently no interest in settling on one dress code. Madonna opened in pink Saint Laurent and corsetry, BTS arrived as a seven-man team in red, white and black, Justin Bieber played acoustic guitar in custom Skylrk and Shakira took the field barefoot in enough fringe to register from the upper deck.

Madonna made her entrance through the stadium tunnels in a dune buggy driven by Brazilian football legends Ronaldo and Ronaldinho, then opened the show with a new version of “Music” incorporating elements of “Disco Inferno” and “Danceteria.” The two players flanked her in Brazil-colored tracksuits, one primarily yellow and the other blue, while Madonna went in a completely different direction.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Ronaldinho, Madonna and Ronaldo perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Carl Recine/Getty Images)

Ronaldinho, Madonna and Ronaldo perform during the Topps Final Halftime Show in the FIFA World Cup 2026 Final match between Spain and Argentina.

Getty Images

She layered a mauve Saint Laurent Teddy jacket in satin crepe over a silver bra and a pink corset-style waist cincher detailed with straps and metal hardware. The jacket stayed open to reveal the lingerie construction, while the label’s pink mini shorts in silk habutai barely cleared the hem. Fishnet tights, lavender thigh-high stockings and Saint Laurent’s metallic leather Danceteria boots carried the palette to the knee.

Swarovski added another hit of pink with full-cut fuchsia crystals from its Millenia collection, an UNA Angelic strand necklace and custom earrings, while her backing dancers also performed in crystal-covered looks. Wraparound silver sunglasses and fingerless gloves supplied the finishing hardware. With “Danceteria” built into both the remix and the boot credit, the look did a little title placement of its own.

BTS took the football brief most literally for “Dynamite.” The K-Pop group came out in variations on a red, white and black soccer kit, with the details changing from member to member: jerseys, warmup jackets and bombers were worked with crests, stars, soccer-ball patches and BTS lettering, then paired with everything from white cargo pants to red printed flares and loose black trousers. Combat boots and sneakers completed the lineup.

South Korean boy band BTS perform at the Half Time Show during the 2026 World Cup football tournament final match between Spain and Argentina at the New York/New Jersey Stadium in East Rutherford on July 19, 2026.  (Photo by MAURO PIMENTEL / AFP via Getty Images)

K-Pop group BTS perform at the Half Time Show during the 2026 World Cup football tournament final match.

AFP via Getty Images

Justin Bieber changed both the tempo and the dress code for “Everything Hallelujah.” His custom Skylrk polo read as two layered tops, with a dark green short-sleeved body set over a white collar and sleeves. He paired it with the brand’s Raw Denim Shorts, a knee-skimming indigo style traced in contrast stitching.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Justin Bieber performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Buda Mendes/Getty Images)

Justin Bieber performs in custom Skylrk during the Topps Final Halftime Show the FIFA World Cup 2026 Final match.

Getty Images

Skylrk Slouchy Socks bunched above a pair of unreleased Matter Daddy sneakers in the Latte colorway, while Speed Demon sunglasses in Jet supplied the narrow black frames. The brand also created Bieber’s audio earpiece and guitar strap for the performance, carrying the Skylrk credit from the clothes into the equipment.

The outfit was casual. The earrings were not. Bieber wore Logan Hollowell’s $19,795 Reverse Water Drop Pavé Diamond Stuggies, a stud-huggie hybrid made in gold with approximately 2.46 carats of white diamonds.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Justin Bieber performs during the Topps Final Halftime Show at the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Buda Mendes/Getty Images)

Justin Bieber performs during the Topps Final Halftime Show at the FIFA World Cup 2026 Final match.

Getty Images

He has returned to the pair repeatedly over the past week, including at Skylrk’s new immersive retail experience in New York. The World Cup appearance followed a busy stretch for the label that also included a one-day Target Soho activation devoted to Skylrk Audio.

Shakira brought the color back for “Dai Dai,” performed with Burna Boy and Uganda’s Ghetto Kids, while Swarovski continued putting in serious overtime. Her custom Fausto Puglisi for Roberto Cavalli bodysuit was hand-embroidered with more than 200,000 crystals in hot pink, orange and citrine, a process that took 120 hours. A mix of flat-back crystals and chatons gave the color-blocked design even more dimension, surrounding a plunging neckline laced with narrow cords and large cutouts opening both sides of the torso. A high-low skirt made from long strips of coordinating fringe wrapped around the hips and trailed behind her.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Shakira performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Lars Baron/Getty Images)

Shakira performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match.

Getty Images

While she came on field in a pair of equally vibrant booties, she primarily performed barefoot, dancing as each turn sent the pink and yellow strips outward, while her dancers surrounded her in orange-and-yellow cutout costumes with their own layers of fringe. Gold Swarovski Hyperbola eyewear, which she took off for portions of the performance, and a matching pink microphone completed the look.

EAST RUTHERFORD, NEW JERSEY - JULY 19: Shakira performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match between Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by Lars Baron/Getty Images)

Shakira performs during the Topps Final Halftime Show the FIFA World Cup 2026 Final match.

Getty Images

Produced by Global Citizen with Live Nation and Done + Dusted and curated by Coldplay’s Chris Martin, the performance supported the FIFA Global Citizen Education Fund. It ended with Emmanuel Kelly debuting “We Dance,” an original song written by Coldplay, alongside the PS22 Chorus, Coldplay and the Muppets.

The first outing did not establish one World Cup halftime uniform. Madonna treated the field like a club, BTS like a locker room, Shakira like a dance floor and Bieber like a very expensive Sunday afternoon. For a show determined to cover nearly every musical lane in 11 minutes, the clothes covered every position, too.



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