Luxury fashion tech Vêtir, which uses AI to manage and style wardrobes for the ultra-rich, has recently secured $5.5 million in a round of funding.

The New York-based company, which seeks to use AI to redefine how high-value clients dress and manage their wardrobes, is now valued at $150 million, after successfully closing its “Series A,” it said in a recent statement.

Vêtir uses AI to learn from a client’s fashion style: from wardrobe and preferences to their travel and purchase behavior. Features like image and video search, photorealistic try-on, and instant closet uploads are all built into Vêtir’s proprietary technology.

Its high-value clientele, which reportedly includes Former NFL star Tom Brady, is not the only thing that sets it apart from other players in AI-driven commerce. While others may focus on discovery and transactions, Vêtir would serve as “a system of record for the wardrobe, bringing together what clients already own, what they want, and how they live in one place.”

This technology would only go further. With this funding, Vêtir said it plans to accelerate the development of its personalization engine, expand its global presence, and deepen integrations with enterprise partners across luxury fashion and retail.

“The focus is on building intelligence around the wardrobe itself—well beyond a traditional shopping interface,” said Kate Davidson Hudson, founder and CEO of Vêtir, in a statement. “With our lead investors now in place, we’ve kept a small portion of the round open for a few strategic partners who can add real value as we continue to scale globally.”

Vêtir said it is building a layer for private stylists and luxury clienteling teams, similar to a customer relationship management system. By capturing post-purchase behavior, wardrobe data, and client preferences over time, the platform would help brands and stylists deliver a more precise, high-touch experience while also increasing long-term customer value.

The round was led by investors across technology and luxury-adjacent family offices, including Laidlaw & Company. The Series A saw strong participation from strategic partners, the company said as it continues building what it sees as a category-defining AI commerce platform for luxury fashion.

Vêtir also welcomed new additions– Stephanie Horton, senior director of global commerce at Google, and Nina Garcia, editor-in-chief of ELLE and Project Runway judge–to its advisory board, which would help deepen its expertise across global commerce, media, and luxury consumer behavior.